The process of defining what good looks like involves establishing clear, measurable standards of excellence that experts within a functional area must strive to achieve. This framework helps to guide the development and assessment of capabilities within the team.


The primary purpose of this activity is to create a unified understanding of quality and excellence across the organisation, ensuring that all team members are aligned and moving towards the same goals.

  • Clarity: Provides clear expectations and success metrics for team members.
  • Consistency: Ensures that all team members adhere to the same high standards.
  • Improvement: Facilitates continuous improvement and professional development.


Industry Context

59% of millennials claim development opportunities are extremely important when deciding whether to apply for a position yet only 29% of employees are "very satisfied" with their career development opportunities. This highlights the need for clear standards and expectations to guide professional growth.

ZeroBlockers Context

The quality fo the products we deliver is directly impacted by the expertise and capabilities of our team members. Defining what good looks like ensures that all team members are equipped with the skills and knowledge necessary to deliver high-quality products.


Establishing Capability StandardsIdentify the skills and competencies required for different roles and levels within the product development process.Provides a framework for career progression and development.


  • One-size-fits-all Standards: Applying the same standards universally without considering the unique needs of different teams or products.
  • Set-and-Forget: Establishing standards but not regularly updating them or integrating new insights.

Case Studies

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