Running Surveys
Running surveys involves designing and distributing questionnaires to a target audience to collect quantitative and qualitative data regarding their experiences, preferences, and behaviours.
Goal
The goal is to gather scalable insights from a broad user base quickly, allowing teams to make data-driven decisions that align with user needs and market demands.
Context
Interviews are very effective at uncovering motivations and triggers, but they are time-consuming and can only be done with a small number of people. Surveys are a way to gather similar information from a larger group of people.
Inputs
| Artifact | Description |
|---|---|
| Survey Questions | A list of questions designed to gather the necessary data from the target audience. |
| Survey Audience | A list of potential participants, including their background and context. |
Outputs
| Artifact | Description | Benefits |
|---|---|---|
| Survey Response Data | The collected responses from survey participants. | Provides quantitative and qualitative data for analysis. |
Anti-patterns
- Leading Questions: Crafting questions that bias the participant towards a certain answer.
- Survey Fatigue: Overloading participants with too many questions, leading to lower quality responses.
- Over-reliance on Quantitative Data: Focusing solely on numerical data without considering the context or deeper qualitative insights.