Defining Research Objectives
Defining Research Objectives is the process of identifying and articulating the goals or questions that a research effort aims to address.
Purpose
The purpose of defining research objectives is to ensure that research efforts are directed and efficient, focusing on gathering insights that are directly relevant to user needs and business goals.
- Alignment with Product Goals: Ensures that research efforts contribute directly to the product's strategic objectives.
- Efficiency: Focuses research efforts on high-impact questions, reducing wasted resources and time.
- Clarity and Direction: Gives research teams a clear understanding of what they are trying to discover or achieve.
Context
Research is open-ended and can take as much time as we are willing to provide it. Therefore it is important to ensure that research efforts are focused and aligned with the broader product strategy.
Inputs
| Artifact | Description |
|---|---|
| Previous OKRs | Previous objectives and key results set by the Stream Team and the Product Team. |
| Customer Insights | Insights from user research, customer feedback, and support tickets. |
| Product Performance Data | Data on the performance of the product, including usage, engagement, and customer satisfaction. |
Outputs
| Artifact | Description | Benefits |
|---|---|---|
| Research Objectives | Clear and focused goals for the research effort. |
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Anti-patterns
- Too Broad Objectives: Objectives that are too vague or broad, leading to unfocused research and unclear outcomes.
- Misaligned Objectives: Objectives that do not align with the overall product strategy or user needs.
- Static Objectives: Failing to revisit and adjust research objectives as new insights are gained or as product goals evolve.
- Biased Objectives: Already having a conclusion in mind, impacting research approach and results.