organising Diary Studies

Diary studies involve participants recording their activities, thoughts, and feelings related to a product or service over a period of time, providing real-time insights into user behaviours and experiences.

Goal

The goal is to gain a deep understanding how users interact with a product or service in their daily lives, identifying patterns, pain points, and opportunities for improvement over time.

Context

You can't observe every interaction that a customer has with your product, or the context and environment in which they are interacting with it. Diary studies provide a way to capture these experiences in a natural setting, offering rich, qualitative insights into user behaviours and emotions.

Inputs

ArtifactDescription
Diary Study GuideA guide for participants to follow during the diary study, including the flow of activities and topics to cover.
Diary Study ParticipantsA list of potential participants, including their background and context.

Outputs

ArtifactDescriptionBenefits
Diary EntriesThe recorded thoughts, activities, and feelings of participants.Provides authentic insights into user experiences over time.

Anti-patterns

  • Insufficient Guidance: Not providing clear instructions for diary entries, leading to inconsistent or irrelevant data.
  • Overburdening Participants: Asking for too detailed or frequent entries, risking participant fatigue and drop-off.
  • Insufficient Reminders: Failing to remind participants to submit entries, leading to incomplete or inconsistent data.
  • Ignoring Data Complexity: Underestimating the effort required to analyse rich, qualitative diary data.

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