Design Capability Assessments

Design Capability Assessments are evaluations that measure the effectiveness, efficiency, and maturity of an organisation's design capabilities, focusing on how well these capabilities support the overarching goals of product development and user experience enhancement.

Purpose

• To identify strengths, weaknesses, and areas for growth in design practices and processes.
• To facilitate strategic planning for enhancing design capabilities and aligning them with business goals.
• To ensure that design practices are competitive, innovative, and responsive to user needs.

Anti-patterns

• Focusing Solely on Aesthetics: Overemphasising the visual aspect of design without considering usability, functionality, and user needs.