Incentivising Productisation
Incentivising Productisation involves the implementation of strategies and incentives to encourage Enabling teams to transform their offerings into standardised, repeatable products.
Goal
The goal is to improve the ability for teams to upskill and adopt best practices by converting services into products that are more predictable, scalable, and aligned with the needs of Stream Teams.
Context
The biggest risk for an Enabling Team is that they are seen as a cost center, which leaves them vulnerable to budget cuts. Enabling Teams need to demonstrate the value they provide to Stream Teams and the organisation as a whole. By productising their services, Enabling Teams can quantify the value they are providing for the ecosystem.
Examples
- Design System: Enabling Teams create design guidelines, standards, and potentially even component libraries. As the complexity grows, a design system requires more resources to maintain and keep up to date. If there is a demand for the design system and it is being used by multiple Stream Teams, it could be turned into a design system product.
- Product Platform: Enabling Teams start off offering guidelines and playbooks for how teams can solve common problems. If there are overheads that each team needs to repeatedly solve this can indicate a need for a product platform that solves these problems for them.
- Training Courses: Enabling Teams offer training courses to upskill Stream Teams. If the training is successful and there is a demand for it, this could be turned into a product that is sold externally.
Inputs
| Artifact | Description |
|---|---|
| Process Concepts Assessments | Examination of awareness and buy-in for the key structures of the development process and expectations by level. |
| Research Capability Assessments | Examination of research practices to ensure that they align with the research principles and expectations by level. |
| Design Capability Assessments | Examination of design practices to ensure that they align with the design principles and expectations by level. |
| Development Capability Assessments | Examination of development practices to ensure that they align with the development principles and expectations by level. |
| Course Materials | Comprehensive resources including guides, slides, and additional reading materials. |
| Good Practice Guidelines | A set of documented practices that provide guidance and support for Stream Teams. |
| Good Practice Playbooks | Comprehensive guides that encapsulate good practice strategies and steps for specific functions or challenges. |
Outputs
| Artifact | Description | Benefits |
|---|---|---|
| 6-Pager | A concise document outlining a project or proposal, including background, problem statement, solution, and next steps. | Ensures alignment and understanding among stakeholders. |
| Press Release and FAQs | A press release format highlighting the benefits to customers and answering the key questions related to the product, how it will work and how to overcome potential challenges. |
Anti-patterns
- Insufficient incentives: Offering rewards or incentives that are not sufficiently attractive to motivate real change.
- Lack of support: Not providing enough resources or support for teams attempting to productise services, leading to failed initiatives.
- Neglecting feedback: Ignoring feedback from service users and Stream Teams, which is crucial for refining productised services.