Internal Product Teams

Internal Product Teams are responsible for the delivery of services, and ideally products, to Stream Teams to enable them to focus on delivering product features efficiently and effectively.

Purpose

The purpose of internal product teams is to organise and manage the delivery of services that streamline the operations of Stream Teams in order to achieve the goals and objectives of the ecosystem.

Context

Industry Context

There are many tasks that need to be completed to bring a product or service to market. These back-office functions are essential to the success of the product but are not directly involved in the development of the product itself. These are typically structured as standalone departments that occasionally interact with product teams such as finance, legal, and HR. While they don't directly contribute to the product, they are essential to the success of the product.

ZeroBlockers Context

Internal departments are set up for the efficient delivery of their particular tasks. The functional structure prioritises the efficiency of delivery at the expense of reactivity. This means that when Stream Teams interact with these teams there is often a mismatch in priorities and expectations. The slow and unpredictable response times can be a blocker to quick delivery.

ZeroBlockers addresses this problem by shifting the focus of the internal departments from being delivery-focused to being customer-focused. The Stream Teams are the customers of the internal departments, so in the same way that a Product Team identifies customer pain points, designs experiments to test solutions to those pain points, the internal departments should be doing the same. That is why they are branded as Internal Product Teams in the ZeroBlockers framework: the goal should be the productisation of their services to make them more predictable and easier to integrate.

In addition to traditional internal departments, Internal Product Teams also encompass dedicated product teams such as a technical platform team or a design system team where the customer is internal to the organisation.

Methods

MethodDescriptionBenefits
Funding Internal ProductsAllocating budgets for the creation and maintenance of internal products.Ensures necessary resources are available for product success.
Incentivising ProductisationEncouraging the productisation of services to enhance efficiency and effectiveness.Streamlines the delivery of support services to Stream Teams.
Internal PricingEstablishing internal pricing mechanisms for Internal Product Team services.Ensures that Internal Product Teams remain customer-focused and accountable.
Reviewing Internal Product FundingRegular reviews of funding allocations to align with changing market conditions.Maintains alignment of product strategy with market realities.

Anti-patterns

  • Underfunded Teams: Not allocating sufficient resources to Enabling Teams, leading to poor quality and slow progress.
  • Irregular Reviews: Not regularly reviewing Enabling Team funding and team structure, leading to misalignment with market conditions.

Case Studies

Scaling Effectively with Platform Teams

How Quipper effectively handled a sudden surge in user demand by implementing platform teams to optimize and scale their educational technology infrastructure.

Quipper

Quipper

Design System

How Disney streaming services successfully implemented a unified design system, enhancing collaboration between teams and streamlining product development across multiple platforms.

Disney+

Disney+

Accelerating Development with a Design System at UnitedHealth Group

How UnitedHealthcare improved UI consistency, efficiency, and cross-functional collaboration by implementing a robust UI framework known as the User Interface Management Framework (UI MF).

UnitedHealth Group

UnitedHealth Group

Enhancing Collaboration through a Unified Design System

Implementing a design system to streamline collaboration between design and development teams.

Brainly

Brainly

Using Design Systems to integrate UX and DX

How Eficode enhanced development efficiency and consistency by implementing a comprehensive design system that unified design and development processes.

Eficode

Eficode

Creating a Collaborative Culture at N26

How N26 improved its product development and compliance processes by fostering effective collaboration between product teams and legal departments.

N26

N26

Streamlining AI Initiatives with Platform Teams

How Conde Nast enhanced its digital transformation by creating platform teams to support product development and scalability

Conde Nast

Conde Nast

Enhancing Product and Legal Collaboration

How Collective Health improved collaboration between their product and legal teams, fostering innovation while maintaining compliance.

Collective Health

Collective Health

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