Incentivising Productisation
Incentivising Productisation involves the implementation of strategies and incentives to encourage Internal Product teams to transform their offerings into standardised, repeatable products.
Goal
The goal is to remove the blocking dependencies that Stream Teams face when they need to interact with internal departments. By converting services into self-service products, the Internal Product Team can provide more predictable, scalable, and aligned services to Stream Teams.
Ultimately the products can become external products that can be sold to customers, creating new revenue streams for the ecosystem.
Context
The biggest risk for an Internal Product Team is that they are seen as a cost center, which leaves them vulnerable to budget cuts. But not all of the problems that Internal Product Teams are solving are unique to the company. Every industry requires financial support, legal advice, HR services and more.
AWS came from a problem that Amazon needed to solve internally. Segment pivoted from a classroom lecture tool when they realised that their internal tool for moving data between systems was more valuable.
Inputs
| Artifact | Description |
|---|---|
| Internal Services | The services which are currently provided by the Internal Product Team to Stream Teams. |
| Customer Pain Points and Unmet Needs | Understanding the needs and priorities of Stream Teams to tailor services and pricing accordingly. |
| Solution Ideation | Brainstorming and ideation sessions to identify potential products that can be developed from existing services. |
| Evaluative Experimentation | Testing and validating product ideas with Stream Teams to ensure they meet their needs and expectations. |
| Iterative Development | Developing and refining products based on feedback and insights from Stream Teams. |
Outputs
| Artifact | Description | Benefits |
|---|---|---|
| 6-Pager | A concise document outlining a project or proposal, including background, problem statement, solution, and next steps. | Ensures alignment and understanding among stakeholders. |
| Press Release and FAQs | A press release format highlighting the benefits to customers and answering the key questions related to the product, how it will work and how to overcome potential challenges. |
Anti-patterns
- Insufficient incentives: Offering rewards or incentives that are not sufficiently attractive to motivate real change.
- Lack of support: Not providing enough resources or support for teams attempting to productise services, leading to failed initiatives.
- Neglecting feedback: Ignoring feedback from service users and Stream Teams, which is crucial for refining productised services.