Opportunities

Opportunities are documented insights that represent user pain points, frustrations, unmet needs, or desires. They are often captured as direct quotes from users or paraphrased to reflect the user’s perspective, highlighting areas where the product or service can improve or innovate.

Purpose

The purpose of identifying and documenting opportunities is to anchor product development efforts in actual user needs. This ensures that the team prioritises features, enhancements, and solutions that directly address real issues faced by users, thereby increasing the value and relevance of the product.

Anti-patterns

• Opportunities as Solutions: We need to write opportunities as pain points, desires or unmet needs, and not a solution.