Crafting the Ecosystem Vision
Crafting the Ecosystem Vision is the process of developing a clear, inspiring articulation of what the ecosystem aims to achieve for customers in the long term. It serves as a guiding star for all development activities across the different products, outlining the intended direction and purpose of the ecosystem.
Goal
The goal of crafting the ecosystem vision is to create a shared understanding and alignment among all stakeholders, including product, internal product and enabling teams, on the future state of the ecosystem and the experience that it aims to deliver to customers. It aims to inspire, motivate, and guide the development efforts towards achieving a cohesive and impactful outcome.
Context
Many ecosystems are a collection of products that evolve over time based on the requirements of different stakeholders, often leading to a lack of clarity and direction. Crafting an ecosystem vision helps to provide a clear, inspiring, and aspirational goal that aligns all ecosystem development activities towards a common purpose. It ensures that the aligned teams are focused on delivering value to customers in ways that achieve the broader strategic objectives.
Inputs
| Artifact | Description |
|---|---|
| Market Insights | Insights from the analysis of the market and the competitive landscape. |
Outputs
| Artifact | Description | Benefits |
|---|---|---|
| Ecosystem Vision | A succinct, inspiring statement that captures the essence of what the ecosystem aims to achieve. | Provides clear direction and motivation for teams, helps in aligning product development with strategic objectives. |
Anti-patterns
- Vague Vision: Crafting an ecosystem vision that is too broad or vague, offering little guidance or inspiration to teams.
- Lack of Stakeholder Involvement: Failing to involve key product, internal product and enabling team stakeholders in the vision-crafting process, resulting in a lack of buy-in or missing perspectives.