Ecosystem Vision

An Ecosystem Vision is a strategic document that outlines the long-term goals and aspirations of an organisation's product ecosystem, providing a cohesive direction for all product teams.

Purpose

The purpose of the Ecosystem Vision is to ensure all product development activities are aligned with the broader strategic goals of the organisation, promoting synergy and coherence across various product teams.

Format

The Ecosystem Vision may be presented as:

• A single, impactful sentence or a short paragraph.
• A vision board or visual representation containing key images and phrases.
• A day-in-the-life narrative that describes how users interact with the product.

Anti-patterns

• Vagueness: Creating a vision that is too vague or broad, lacking specific actionable objectives.
• Misalignment: Developing a vision that does not align with the overall business goals or market realities.
• Poor Communication: Not effectively communicating the vision to all teams, leading to a lack of adoption or misunderstanding of the strategic goals.