Email Newsletters
Internal email newsletters are periodic email publications distributed within an organisation to share information, updates, and announcements with employees across different teams and departments. They serve as a concise and informative way to keep everyone informed about company-wide initiatives, project milestones, and relevant news.
Purpose
The purpose of email newsletters is to keep all team members informed and engaged, regardless of their specific roles or projects. Given that the emails land in people's inboxes, there is a higher likelihood of them being read as opposed to blogs or wikis.
Format
| Format | Description |
|---|---|
| Company News and Announcements | Sharing updates on new initiatives, product launches, or upcoming events. |
| Team Spotlights | Highlighting achievements of specific teams or individual employees. |
| Internal Resource Promotions | Showcasing internal resources, tools, or knowledge-sharing platforms like wikis or blogs. |
| Employee Recognition | Celebrating successes, milestones, and contributions from individuals or teams. |
| Calls to Action | Encouraging participation in events, surveys, or feedback mechanisms. |
Anti-patterns
- Excessive Frequency: Sending emails too frequently can lead to information overload and decreased engagement.
- Irrelevant Content: Including information not relevant to all recipients can lead to unsubscribes and decreased readership.
- Poor Design and Formatting: Unprofessional design, excessive text, or lack of mobile-friendliness can hinder readability and engagement.
- Neglecting Personalisation: Failing to segment audiences or personalise content can make newsletters feel generic and irrelevant to individual teams.