Shared Values

The 'Shared Values' element of Product Team management focuses on the establishment of core organisational values that guide the behaviour, decisions, and practices within a product. The goal is to ensure high quality, consistency and integrity across all activities and decentralised decisions.

Principles and Practices


Culture differentiates companiesA strong company culture, focused on shared values, can impact performance, innovation, and employee engagement.By defining the company culture through a set of core values, we can ensure that all employees are aligned and understand the expectations and norms of the organisation.
Culture is what people do when no one is lookingWe need to ensure that the values are lived by everyone in the companyBy incorporating the values into the interviewing process and the promotion process we can ensure that people are hired and promoted based on their alignment with the values.


Quick decision making is a competitive advantageWe need to ensure that teams can react and make quick decisions as they learn about what is and isn't working as they build products.By defining the leadership, product, and functional principles of how we work we can ensure that people have a framework to make high-quality decisions quickly and we can delegate more decisions with confidence.


Culture needs careWe need to ensure that we are constantly reinforcing the culture we want because as companies grow, the culture of the company can change quickly.By defining the company culture through a set of core values and leadership, product, and functional principles, we have a written record of what we want to reinforce.


CriticismDescriptionMitigation Approach
Too AbstractValues may be seen as too abstract to implement.Translate values into specific behaviours and actions to make them more tangible and actionable.
MisalignmentPotential misalignment between stated values and actual practices.Incorporate value alignment into performance evaluations and feedback mechanisms.


  • Set and forget: Lack of communication and reinforcement of values across all levels of the organisation.
  • Values as a checklist: Treating values as a checklist rather than a guiding principle.
  • Values as a marketing tool: Using values solely for external branding rather than internal alignment.

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