Product Development Process
The Product Development Process refers to the vision, principles, and methods that an organisation follows to develop and bring new products to market.
Purpose
To establish a flexible, adaptive process that guides teams through product development, ensuring alignment with business goals and customer needs without enforcing rigid methodologies.
- Enhances agility and responsiveness to market changes and customer feedback.
- Promotes innovation and creative problem-solving.
- Improves efficiency and reduces time-to-market for new features and products.
- Increases product success rates by aligning development efforts with customer value.
Context
Industry Context
There are many competing frameworks for how teams can work from Waterfall to Scrum to Kanban. The Product Development Process should be flexible and principle-based rather than prescriptive to allow for the best approach to be taken for the specific context.
ZeroBlockers Context
ZeroBlockers was created because the effectiveness of product development is so poor with 90% of features failing to deliver the expected value. Starting with the underlying core principle is that "we don't what our customers really want". ZeroBlockers defines a Product Development Process that is focused on learning and experimentation to reduce this risk.
Methods
| Method | Description | Benefits |
|---|---|---|
| Defining the Product Development Principles | Establishing a set of guiding principles that inform the product development process. |
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| Crafting the Process Vision | Creating a high-level vision for the product development process, outlining key objectives and desired outcomes. |
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| Identifying the Process Health Metrics | Defining key performance indicators (KPIs) to measure the effectiveness of the product development process. |
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| Running Projects | Defining the purpose and use cases for when a project should be created. |
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| One-Size-Fits-All Process: Applying the same development process to all projects, regardless of their unique challenges and requirements. |
Case Studies
Streamlining Product Development with Data-Driven Processes at Spotify
How Spotify improved product development efficiency and effectiveness by adopting data-driven approaches.
Spotify
Simplifying Product Development Methodologies at Vincit
How Vincit streamlined its product development process by moving beyond debates over methodologies and focusing on practical, effective approaches.
Vincit
