Product Development Process

The Product Development Process refers to the vision, principles, and methods that an organisation follows to develop and bring new products to market.


To establish a flexible, adaptive process that guides teams through product development, ensuring alignment with business goals and customer needs without enforcing rigid methodologies.

  • Enhances agility and responsiveness to market changes and customer feedback.
  • Promotes innovation and creative problem-solving.
  • Improves efficiency and reduces time-to-market for new features and products.
  • Increases product success rates by aligning development efforts with customer value.


Industry Context

There are many competing frameworks for how teams can work from Waterfall to Scrum to Kanban. The Product Development Process should be flexible and principle-based rather than prescriptive to allow for the best approach to be taken for the specific context.

ZeroBlockers Context

ZeroBlockers was created because the effectiveness of product development is so poor with 90% of features failing to deliver the expected value. Starting with the underlying core principle is that "we don't what our customers really want". ZeroBlockers defines a Product Development Process that is focused on learning and experimentation to reduce this risk.


Defining the Product Development PrinciplesEstablishing a set of guiding principles that inform the product development process.
  • Provides a shared understanding of how to approach product development
  • Aligns teams around common goals
Crafting the Process VisionCreating a high-level vision for the product development process, outlining key objectives and desired outcomes.
  • Sets a clear direction for product development efforts
  • Aligns development activities with business goals
Identifying the Process Health MetricsDefining key performance indicators (KPIs) to measure the effectiveness of the product development process.
  • Enables data-driven decision-making
  • Identifies areas for improvement

Running Projects

Defining the purpose and use cases for when a project should be created.

  • Ensures alignment with business goals - Provides a structured approach to product development

One-Size-Fits-All Process: Applying the same development process to all projects, regardless of their unique challenges and requirements.

Case Studies

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