Product Vision
The Product Vision is a concise statement or document that describes the ultimate goal of a software product, its target market, and the value proposition to its users.
Purpose
The product vision serves as a guiding star for all product development efforts, ensuring alignment and inspiration. Its key benefits include:
- To provide direction for the product development team and stakeholders by clearly articulating the product's overarching goals.
- To inspire and motivate the team by presenting a compelling vision of the product's impact.
- To facilitate strategic planning by establishing a clear long-term goal around which to align product roadmaps and milestones.
- To communicate the value proposition to potential users, customers, and investors.
- To attract and retain talent by showcasing the product's purpose and potential impact.
Format
The Product Vision may be presented as:
- A single, impactful sentence or a short paragraph.
- A vision board or visual representation containing key images and phrases.
- A day-in-the-life narrative that describes how users interact with the product.
Anti-patterns
- Vagueness: Lacking specificity, making it hard to understand or act upon.
- Business Focus: Creating a vision that focuses on business goals rather than user needs.
- Undercommunication: Not adequately sharing or embedding the vision within the team and external stakeholders.